January 8, 2024
After weeks of creative planning, marketing strategies, and enthusiastic engagement, the Epoka University Introduction to Business course led by Assistant Lecturer Mikaela Süslü concluded its exciting Sell-A-Drink Project.
The Sell-A-Drink project was designed as a competition in which first-year students of Business Administration, Business Informatics, and International Marketing and Logistics study programs had to transform theoretical concepts into tangible ventures and turn their business plans into reality.
In this hands-on endeavor, each group navigated the challenges of naming their brand, designing logos, and implementing diverse marketing tactics. From crafting unique beverages to strategizing optimal pricing and identifying prime sales locations, the students explored and worked through the complexities of the business world.
The last part of the project took place last week when students presented their final reports, detailing their journeys from beginning to end. Assistant Lecturer Mikaela Süslü congratulated all participants for their dedication, hard work, and valuable lessons learned throughout the Sell-A-Drink Project. The atmosphere was charged with excitement as groups received recognition for their efforts through various awards.
The winning team was PonkJuice, led by Irsa Mello with team members Darla Belba, Ema Çela, Sabina Roci, and Sibora Cela, who beautifully captured the essence of entrepreneurship and resulted in outstanding performance.
The Sell-A-Drink project not only provided a practical application of business principles but also fostered a sense of teamwork, creativity, and community among the students.
View the winning teams here.
Have a look at the Sell-a-Drink 2025
