Tirana, 27 November 2024 – The Business Administration Department, in collaboration with the Career Planning and Alumni Office at Epoka University, organized a site visit to KRACO, Albania’s leader in food production. This visit allowed students to connect theoretical knowledge with practical insights in a real-world business environment.

KRACO, a leader in the production of teas, herbal infusions, instant drinks, and more, is a brand recognized not only across Albania but internationally, with products distributed in countries such as Spain, France, Italy, and Saudi Arabia. Established in 1997 with its first product being packed sugar, KRACO has grown exponentially, offering over 130 different types or variations of products. Nearly 600,000 KRACO products are consumed in the Albanian and European markets.

Epoka first-year students from Banking and Finance, and Economics Department were warmly welcomed by the KRACO team. Anxhela, the HR Specialist, shared insights into the company’s operations while guiding through various departments, including logistics, marketing, HR, finance, IT, and production. Sofia, the Quality Control Specialist, explained the production processes for tea, infusions, and cacao. 

The site visit underscored the value of experiential learning, bridging the gap between theory and practice for students in the Introduction to Business course (by Assistant Lecturer Mikaela Süslü) as it provided a firsthand look at business concepts discussed in class, including entrepreneurship, company history, corporate strategy, operation and quality management, supply chain management, and the role of technology in ensuring efficiency and quality.

The production tour highlighted KRACO's commitment to excellence, with quality checks implemented at every stage—from raw materials to the final product. This dedication to high standards has earned the company several quality certifications, making it a respected name in the industry.

The day concluded on a sweet note as KRACO gifted the group samples of its products, including teas, infusions, cocoa, and cappuccino.

Epoka University extends its gratitude to KRACO for their hospitality and commitment to supporting education. Visits like these are crucial in shaping well-rounded graduates prepared for the dynamic and demanding world of business.