Epoka University’s Business Administration Department is launching a new approach to connect academic theory with real-world applications. In a forward-thinking move, the department is facilitating collaboration between bachelor and master students who are working in various industries. This initiative, part of the 'Open Lecture Series,' is being introduced in the 'Introduction to Business' and 'Principles of Marketing' courses, led by the esteemed Prof. Nuri Aras.

The Open Lecture Series aims to enrich classroom learning by inviting master students actively engaged in the industry to share their practical experiences and insights. This initiative enables bachelor students to gain a deeper understanding of the real-world applications of their theoretical studies.

Prof. Nuri Aras states, "Our approach goes beyond just learning business and marketing principles; it's about understanding how these principles come alive in the real world. Our master students, working professionals in diverse fields, bring valuable knowledge and experience into the classroom, making education more practical and industry-focused."

A primary goal of this initiative is to make classroom education more practical. By integrating the experiences of industry experts directly into the curriculum, students are exposed to the realities and challenges of the business world, better preparing them for their future careers in a concrete and relevant manner.

Additionally, this integration aims to align courses with industrial experience. Students benefit from networking opportunities, understanding industry trends, and gaining insights into potential career paths within their fields of study.

The Open Lecture Series has received positive feedback from students who find these sessions enriching and insightful. This initiative reflects Epoka University’s commitment to providing a comprehensive and practical education, equipping students with the skills and knowledge to thrive in today’s dynamic business environment.

Stay tuned for more updates on this series and other innovative educational endeavors at Epoka University.