Public Relations
The purpose of this procedure is to inform EPOKA University staff about the internal communication means used by the University.
The Media and Public Relations Office is responsible for managing and supporting EPOKA’s internal and external communication, as well as its public relations activities, with the goal of strengthening the University’s image and enhancing its visibility.
The Office provides professional support and expertise to address communication-related inquiries and to assist the Faculties, Departments, and other University units in fulfilling their communication needs effectively.
The mission of the Media and Public Relations Office is to support the University internal and external communication services and public relations in order to enhance the University image and to increase its visibility.
• Through a university-wide public relations effort focused on honest, open and consistent communication, Public Relations provides the leadership needed to help the university create and maintain mutually beneficial relationships with individuals and organizations vital to the university’s growth and development.
• Public Relations brings perspectives and strategies into university decision-making and planning. It provides leadership, expertise and services that enhance the quality and effectiveness of the university’s communications projects and programs. It protects, reinforces and elevates the university’s reputation and builds public understanding of its distinctive qualities and the value, importance and impact of its work.
• Public Relations has primary responsibility for management of the university’s identity. We focus on building understanding of the university by defining it clearly and consistently and focusing on key messages that convey the value, importance and distinctiveness of EPOKA University.
Working with its university partners, Public Relations and Marketing
Communications will persuade the right people to do the right things to make EPOKA University one of the nation’s leading research universities and a university of choice for outstanding students.
At the heart of EPOKA University is a community built upon the valued relationships we find in each other as students, staff, faculty, administrators and alumni. At the core of these relationships are the values of student success, knowledge and discovery, inclusiveness and connectivity, and excellence.
• Integrity: acting in an honest, fair, and ethical manner, creating a culture of trust evident in all University activities and decision making.
• Excellence: serving our scholarly community by delivering consistently high-quality programs, teaching, service, and scholarship.
• Accountability: ensuring academic, programmatic, and fiscal integrity and value through prudent management of resources entrusted to the University.
• Respect: embracing diversity and treating others collegially with civility, openness, and professionalism in all interactions, activities, and decision making.
• Collaboration: working toward common goals with others in the University and the community while valuing teamwork, participation, and diversity of ideas and perspectives.
• Innovation: encouraging, considering, and supporting development of ideas by fostering individual ingenuity and creativity and creating an environment with opportunities for growth and change.
INTRODUCTION
The Public Relations (PR) Office plays a crucial role in shaping and maintaining the public image of the university. This report outlines the comprehensive list of duties and responsibilities undertaken by the PR Office to fulfill its mission.
The reputation of the University, what we do and say, and ultimately what people think about us, plays an integral part in our success. To help improve communication and understanding between the University and our stakeholders, the Public Relations Office:
DOCUMENTS AND PUBLICATIONS
The Media and Public Relations Office works to produce and oversee the production of a full range of printed and electronic materials.
This broad category includes:
EPOKA University has only one logo, used on nearly all the printed materials representing the University.
COMMUNICATION CHANNELS
The University uses the following official external communication:
Official networking accounts of our University are the following:
These accounts of EPOKA University are administered by the Media and Public Relations Office. These platforms serve as official communication channels for disseminating general information about the University, including news, activities, interviews, forums, conferences, and events.
Official networking accounts can be opened upon approval of the Media and Public Relations Office.
All other accounts or groups using the University’s name will be considered cases of breach of the external communication policy of the University.
All personal communications of the university staff members on behalf of the University will be considered a breach of the communication policy.
CONFERENCES AND SYMPOSIUMS
Conferences and symposiums serve as important channels for representing EPOKA University and are conducted with the approval of the University’s management.
The said external communication policy aims at describing in a detailed manner the functions and duties of the Media and Public Relations Office at EPOKA University.
This external communication policy has been prepared in compliance with the Statute, Basic Regulation, and Regulation “On the administrative organisation at EPOKA University”, as amended.
