May 2, 2024
Last week, Dr. Aida Bitri from the Department of Business Administration at Epoka University was invited to deliver a lecture at the Technical University of Applied Sciences Würzburg-Schweinfurt (THWS) for the Market Research Module. The seminar covered the major effects of AI on market research and gave students insightful knowledge about how the industry is changing.
Dr. Bitri shared her expertise, sparking discussions on the integration of artificial intelligence in market research methodologies and its implications for businesses. Her engaging lecture provided students with a deeper understanding of how AI technologies are reshaping the industry.
The collaboration between THWS and Epoka University encourages academic exchange.
