Prof. Dr. Osman Koroglu, a distinguished faculty member from the Department of Business Administration at EPOKA University, recently completed a successful Erasmus+ teaching mobility at Europa-Universität Flensburg (EUF) in Germany. His visit marks another step in strengthening the academic partnership between the two institutions.
During his week-long stay, Prof. Koroglu delivered engaging lectures and presentations across several disciplines, contributing to both undergraduate and postgraduate academic programs. His expertise was featured in three distinct courses at EUF, reflecting the interdisciplinary relevance of his work.
As part of his visit, Prof. Koroglu presented his research titled "The Impact of AIXR in Marketing Campaigns – Research" at the International Institute for Management and Economic Education’s renowned Brown Bag Series—a postgraduate seminar designed to foster academic dialogue among researchers and students.
He also contributed to the MA Seminar “Europe in the Global Economy”, where he discussed “The Future of Higher Education in Europe and the Global Economy”. In the BA Seminar “Regional Economics II / Political Economy II”, he addressed the critical topic of “Technological Change and the Knowledge Economy in the Light of AI Developments.” His final session was held in the BA Seminar “Media Management”, where he presented “The Impact of AIXR in Marketing Campaigns – Cases,” offering students practical insights into the use of advanced technologies in marketing.
Throughout his visit, Prof. Koroglu collaborated with several esteemed colleagues at EUF, including Prof. Dr. Berthold H. Hass, Professor of Media Management and Marketing. He was also supported by Ms. Lara Hoeren, a researcher in the Department of Comparative Political Economy, and Dr. Dagmara Paciorek-Herrmann, Coordinator for Non-European University Cooperation, who played a key role in organizing and facilitating the visit.
This Erasmus+ teaching mobility reflects EPOKA University’s ongoing commitment to internationalization, faculty development, and academic exchange. Prof. Koroglu’s contributions not only enriched the educational experience of students at Europa-Universität Flensburg but also helped deepen the collaborative ties between the two universities.