April 30, 2024
Prof. Dr. Sebastian Oetzel from the Department of Business at Hochschule Fulda, Germany, delivered two enriching open lectures on International Market Research and Analytics, hosted by Prof. Dr. Osman Nuri Aras at the Department of Business Administration at Epoka University, on April 29 and May 03, 2024.
The lectures focused on the case study “Snack Shopping: Project Perfect Shelf”, which provided the students with practical techniques for market analyses.
Prof. Oetzel was also welcomed by the Head of Department, Dr. Esmir Demaj, and they agreed to explore new frontiers of collaboration between the two departments, such as potential double degrees, short-term exchanges, and research-oriented project applications besides the current Erasmus+ partnership.
As a result of the current collaboration, seven students from the Department of Business Administration have been selected to study for one semester at HS Fulda during the coming 2024-2025 academic year. Additionally, two students from the department will join the business summer school organized by HS Fulda during this summer.
The Department of Business Administration at Epoka University is eager to foster this collaboration, marking a significant step towards international academic exchange and cooperation.
Prof. Oetzel’s visit was further enriched by cultural explorations of Tirana and other popular destinations in Albania like the city of Berat and the Albanian Riviera.
