Epoka University continues to bridge the gap between academic theory and real-world application. Today, April 29, 2026, students in the Sales Techniques & Management course, taught by Prof. Dr. Osman Koroglu, had the distinct privilege of hosting two distinguished guest speakers from Intesa Sanpaolo Bank Albania: Ms. Ermelinda Baco, Head of the Network Management Department (Retail Division), and Ms. Rezarta Mërtiraj, Regional Manager.

The lecture offered an invaluable look into the realities of corporate sales, relationship management, and modern hiring practices. Ms. Baco delivered a highly engaging presentation, sharing actionable advice for students preparing to enter the competitive workforce.

Key Takeaways from the Guest Lecture

Ms. Baco’s address covered a wide spectrum of professional development and sales philosophies, highlighting several crucial themes for aspiring professionals:

1. Mastering the Job Interview

When it comes to securing a position in sales, technical knowledge often takes a back seat to interpersonal skills. Employers are looking for candidates who can quickly build rapport.

Authenticity is Key: Ms. Baco emphasized the importance of being genuine. Candidates should bring their true selves to interviews and job applications rather than trying to mimic someone else.

Do Your Homework: Thorough preparation is non-negotiable. Candidates must deeply understand both the specific role and the broader organization before walking into the interview room.

First Impressions Matter: For sales roles, interviewers are highly focused on the immediate impression you leave and your ability to establish a connection in a very short amount of time.

2. The Core Philosophy of Selling

Redefining how students view the sales process, Ms. Baco shared a fundamental truth about consumer psychology:

"People do not want to be sold something, but they actively want to buy things."

To facilitate this, sales professionals must focus on face-to-face communication. It remains the most critical component for initiating long-term professional relationships and successfully closing a sale. The ultimate goal is to build a foundation of knowledge and trust. As Ms. Baco noted, the best customer is a satisfied one who becomes a vocal advocate and recommends your services to others.

3. AI and the Future of Sales

Addressing the rapid technological shifts in the business world, Ms. Baco reassured students about the longevity of their chosen career paths. Because everyone is essentially "selling" something every day, whether it is a product, a service, or an idea, sales positions are here to stay.

While Artificial Intelligence will undoubtedly change the landscape, it will act as a collaborator rather than a replacement. AI may soon initiate the sales process by leveraging a salesperson's unique voice and characteristics, but the nuanced, relationship-driven task of closing the deal will remain firmly in the hands of the human professional.

Epoka University extends its sincere gratitude to Ms. Ermelinda Baco and Ms. Rezarta Mërtiraj for taking the time to share their extensive industry expertise. Guest lectures like these are vital in equipping our students with the practical knowledge, confidence, and foresight needed to thrive in tomorrow's business environment.