June 12, 2024
On June 12, 2024, Dr. Esmir Demaj, delivered a Guest Lecture to students at Hochschule Mainz (HS Mainz), Germany, in Prof. Wollny's Strategic Management course.
The session began with students' case study presentations, showcasing their analytical skills and understanding of strategic concepts. Dr. Demaj's lecture focused on the application of SWOT Analysis and Matrix within the Tourism sector of Albania, particularly highlighting Albania's growing tourism industry. He provided a comprehensive strategic management model, discussing the importance of both internal and external assessments in formulating effective strategies that are relevant not only for companies but even for countries such as the case of Albania. During the lecture, Dr. Demaj detailed the strengths, weaknesses, opportunities, and threats (SWOT) facing Albania's tourism sector, and the resulting possible strategies for gaining and sustaining a competitive advantage were discussed.
Students were encouraged to actively participate in discussions about strategic management, fostering an interactive learning environment.
The lecture concluded with practical examples derived from the SWOT analysis, providing students with valuable tools to enhance their strategic thinking and application in real-world scenarios.
This marks a successful ongoing collaboration between the Department of Business Administration at EPOKA University and HS Mainz, Germany.
