June 20, 2025
Master’s students in Business Administration successfully defended their theses with outstanding performance.
Congratulations to:
Meri Spiro: “User-Generated Content: Influence on Consumer Behavior in the Albanian Beauty Industry”
Altea Sema: “The Role of Digital Marketing Strategies in Enhancing Customer Experience in Albanian E-Commerce”
Their dedication, critical thinking, and academic integrity throughout the year have been truly inspiring. It was a pleasure to guide them on this journey.
I would also like to express my sincere thanks to the professors who served on the defense committees for their valuable feedback and support.
- Martina Kollarja: “Word of Mouth Marketing in Albania: The Power of Online Reviews and Recommendations in E-Commerce”
- Eridian Muça: “Consumer Perception and Readiness for Digital Finance in Albania: Case Study on E-Para and the Challenges of Digital Payment Adoption”
They have now officially earned their Master’s degrees, and wish them continued success in their future careers.
Congratulations to our successful Master graduates!
#EpokaUniversity
