calendar December 3, 2025
How to Utilize AI in Marketing: Guest Lecture by Alumna Judoris Merkaj Enriches Principles of Marketing Course
FEAS artificialintelligence marketing prompting
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Within the Principles of Marketing course, taught by Prof. Dr. Osman Nuri Aras, students had the opportunity on December 3rd, 2025, to attend an inspiring Guest Lecture delivered by EPOKA University alumna Judoris Merkaj. The session was organized with the support of Teaching Assistant Angela Bajrami and the Career Planning and Alumni Office.

 

Judoris Merkaj, an EPOKA graduate from the International Marketing and Logistics program, founder of her own digital marketing agency and an AI-focused startup, shared valuable insights from her industry experience. Her lecture centered on the role of Artificial Intelligence in the business sphere, emphasizing how students and professionals can better utilize AI tools, apply effective prompting logic, and understand the impact of technological innovation on the marketing environment.
 

The lecture was held for two different student groups, ensuring all participants could benefit from the discussion and practical examples.
 

The Business Administration Department extends its appreciation to Judoris Merkaj for returning to Epoka and bringing real-world industry perspectives to the classroom.

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