November 22, 2023
Dr. Esmir Demaj, the Head of the Department of Business Administration, on November 22, 2023, conducted a Guest Lecture for students of the Mainz University of Applied Sciences, Germany. The engaging session, held within the context of Prof. Dr. Volrad Wollny's Strategic Management class, delved into topics such as the nature of external assessment in formulating strategies and its impact on diverse organizations, Porter’s Five-Forces Model in strategy formulation, and it provided practical aspects, focusing particularly in the development and utilization of External Factor Evaluation (EFE) Matrix and Competitive Profile Matrix (CPM) as instrumental tools in evaluating the competitive position of business organizations compared to their industry competitors.
Students actively participated in class activities, offering feedback on the discussed topics. As we reflect on this enriching experience, we are looking forward to welcoming back Prof. Wollny to share his expertise and insights with our students at EPOKA University.
