The Sell-a-Drink 2025 project concluded with great success on Friday, January 9, 2025, at Epoka University. 

Organized as part of the BUS103 Introduction to Business course by Mikaela Süslü, the project gave students a unique opportunity to transform their creative ideas into thriving mini-businesses.

This year, 15 groups with students from the BAF, ECO, BUS, and IML participated, bringing innovative beverage concepts to the campus community and making the event a highlight of the academic year.

Epokall was declared the winner of the competition. Their simple yet impactful idea of selling fresh orange juice, sourced from local Albanian producers, impressed the judges and customers alike. The group’s emphasis on supporting local businesses, coupled with their strategic marketing and excellent execution, made them stand out.

Sobershots became a crowd favorite with their healthy beverage blends featuring ingredients like ginger, spinach, kiwi, and apple. Customers returned for more and brought friends to try the drinks, with one student notably introducing all her friends to their booth after a positive experience.

Other groups also showcased exceptional creativity and innovation:

• Cuppies served milkshakes alongside delicious coffee and cappuccinos, making their booth a go-to spot for sweet indulgence.
• Citrusblast rivaled Epokall with their exceptional citrus-based drinks, making them another strong contender.
• Cheersy delivered vibrant mojito mocktails which brought a trendy and stylish vibe to the campus.
• Chocobliss stood out with their beverages featuring delicious toppings, adding a decadent touch to their offerings.
• Twisted Cherry crafted a refreshing mocktail using a blend of Amita juice, Sprite, and lemon slices that was both innovative and flavorful.
• The Click brought Lajthiza water and its new products, including vitamin water and premium beverages, offering a refreshing twist.
• Mystic Mix intrigued everyone with unique packaging and logo designs, leaving customers wondering about their creative and mysterious drink.

Students had to think strategically about key business elements, including pricing, location, advertisement, promotion, and delivery strategies. Many groups impressed with their attention to small details, such as branding their products with custom logos, creating brochures, and sharing them to promote their offerings. The effective use of Instagram for advertising added a modern touch, boosting engagement and attracting customers to their booths.

The Sell-a-Drink project provided students with valuable real-world experience in business planning, teamwork, and customer engagement. It also created a vibrant atmosphere on campus, celebrating innovation and entrepreneurial spirit.

Congratulations to Epokall for their outstanding performance and to all the groups for their hard work, creativity, and energy. 

This year’s event was a true testament to the talent and dedication of Epoka University’s students!

View the previous year project of Sell-a-Drink 2024